Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make.
Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing.
But there are so many things to think about when designing a package – it is designed that has to function. It has to protect what's inside. It has to allow for easy storage and distribution. It needs to display information about what it is and draw attention to itself on a shelf full of competing products.
Is food packaging design important? An appealing food packaging design will help you place your product in the mind of the consumer in a positive and memorable way. It will build a culture around your products and evoke feeling and emotion in your customer and best of all can help you increase sales.
Adobe Illustrator and Photoshop are excellent foundation programs for junior package designers who want to learn the basics of 3-D imaging, vectors, label placement, and all of the purely aesthetic aspects of package design.
